>> Milan, Paris, Abel, when you think of Iraq you don't usually think of high fashion but a group of young Iraqi Kurds are sticking their city firmly on the map. With a high fashion gentleman's club in Northern Iraq. It all started as a bit of fun among friends.
Never in their wildest dreams did they expect to go viral.>> I mean we were even not expecting it to be talked about in our local media. Now we've been talked about world wide which is very, very motivational for us.>> Now busy with a string of photo shoots and media interviews, they've been dubbed the Iraqi hipsters but they much prefer the term gentlemen.
They say they want to add a touch of etiquette to the Kurdish city and help their local community.>> When we started, we were in a bad situation. Economy crisis and then unexpected war against ISIS. So everything was settled down and there was no any business activities and stuff like that.
So we started to, with the idea to gather and then something different and unique and then people can get profit and we can change the look of the people and the way that they thinking.>> 60 miles away Iraqi forces are battling Islamic state in Mosul but in Erbil's oasis of calm they've turned the streets into a catwalk.
There's not many opportunities for young people here. So they're making their own. The group has about 40 members, and with so many requests to join the founders are considering toughening up the admission fashion rules. And now with all new-found attention, club members are dreaming big with ambitions to launch their own clothing brand, set up a shop, and collaborate with fashion houses.