>> The Federal Communications Commission is cracking down on broadband Internet providers in favor of more Internet privacy. The FCC on Thursday putting new rules in place that will force companies like Comcast, AT&T, and Verizon to get permission in order to collect and use data on consumers' web activity.
Reuters regulatory correspondent David Shepardson.>> What's really at issue here is does the consumer own their own data? And that's what the Federal Communications Commission is saying. That this is your data, you generate it, and it does raise serious privacy concerns. And as a result the only way these marketers can use the data and your provider can use it to give to marketers is if you say yes.
>> All the strokes you take on a keyboard or a mobile phone when you're connected to the web translates into big dollars for someone else. The information flowing through the pipes of your Internet service provider are sold to advertisers, who in turn use the data to create targeted ads, better aimed at getting you to buy what they want.
The decision's sparking an outcry from those who depend on online ad dollars, AT&T calling it quote, profoundly disappointing.>> In the digital ad space Facebook and Google already dominate the market, I mean. And so they argue that this is putting them at a competitive disadvantage. In fact AT&T said today, how are consumers gonna be benefited if we can't use this information to send you ads but Facebook or Google can generate the same ads on their websites that we could have generated?
>> But websites are not on under the FCC's jurisdiction. And the new rules are not the only changes facing broadband providers. Regulators now ordering a quicker response when it comes to security breaches. They now have to alert law enforcement within seven days, and consumers within the month. Another win for web users.