>> Now that it's official, let the politicking begin. The announcement of AT&T and Time Warner's $85 billion merger, drawing harsh reviews on the campaign trail over the weekend. GOP nominee, Donald Trump, saying flat out his administration would block the deal if he wins, and a spokesman for Democrat Hilary Clinton saying she wants regulators to scrutinize the deal closely.
Regardless, the deal is expected to kick off a new round of consolidation in the media industry, as players worried about getting left behind work to unite content with distribution. Reuters correspondent, David Shepardson.>> Because, ultimately, what this is really about is, the two big guys in the room, Google and Facebook, account for 75% of all the digital ad revenue, and everybody is worried about how do they get a bigger piece of that as more and more shifts to online away from traditional media.
>> Some of the other content companies who seem like ripe targets include AMC and Discovery, which both saw their share prices rise on Friday, as rumors about AT&T and Time Warner swirled. Comcast 2011 deal with NBC Universal showed that large content meets distribution mergers this big can pass regulatory muster, of course, not without a few concessions.