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>> Win or lose, the family plans a new line of hotels geared to younger people with the name Scion, not Trump
>> Trump's defense of the brand coming amid signs his incendiary comments about Mexicans, Muslims, and women are taking a toll. Reuters' Breaking News columnist Gina Chan is following the story.>> His brand has been hurt because of some of the controversial things he's said about Hispanics, and more recently about women.
And that has definitely put a damper on his businesses, whether it's visits to his hotels and casinos, some of the country club properties. People who go to his businesses are more high end, higher income, wealthy people, as opposed to his core political base, which is actually sort of lower income.
So it's unclear whether, if he doesn't win the presidency, if that's actually going to help him in the end.>> Wednesday's detour coming a day after an unscheduled stop at the Doral, the candidate's lavish resort and golf club near Miami.>> They love the course.>> Welcome into Trump Tower Live.
>> Trump also tapping Facebook Live for what many see as a dry run for a potential Trump TV network.>> It could help him if he does start a TV network. But I think there's also a ceiling for that kind of audiences, Glenn Beck and others have found in their ventures.
>> Hello everyone.>> Trumps daughter, Ivanka Trump, also feeling the heat. A boycott movement catching fire on Twitter, pushing stores to drop her clothing line. The #GrabYourWallet, a play on Trump's comments about groping women caught on leaked audio that sent his poll numbers into a tailspin.>> The new Trump Hotel in Washington, DC has a spa that's specifically named after her.
So she's been trying to build her own luxury brand, but it has also been hurt by her father's campaign.>> Early Wednesday, the former Apprentice headliner's star on the Hollywood Walk of Fame destroyed by a man dressed as a construction worker.>>