FIRST AIRED: October 28, 2016

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>> Third time's the charm, at least that's what the Chinese Football Association is hoping as Marcello Lippi steps up as the national team's third coach this year. On Friday, telling a press conference his first goal for the team is to boost confidence. Lippi's got a World Cup win under his belt, but Reuters' Sports Editor Nick Mulvaney says China shouldn't expect miracles.
>> If they're expecting Lippi to get China qualified for the next World Cup in 2019, it's probably little bit too late. So they're bottom of the table. Only the top two from the table go through. With the third place have an option of a playoff route to Russia.
But for China to get there, realistically, very, very difficult. What they might be looking for him to do, and in this case he might have more success, is to create a structure looking ahead to the 2022 World Cup.>> Lippi replaces Gao Hongbo who quit after a recent 2-0 defeat in Uzbekistan.
The Italian manager has already made a name for himself in China. He's led Guangzhou Evergrande to victory in the Chinese league three times, and grabbed the Asian Champions League title in 2013. But the national team is a whole other ball game.>> One of the toughest things he has to overcome is the lack of goal scorers in China.
Of the 13 top goal scorers in the Chinese Super League at the moment, only one of them is actually Chinese. Getting goals in international football is absolutely vital. And if he doesn't have the strikers to get those goals then they're really gonna struggle.>> President Xi Jinping wants China to qualify for another World Cup.
He also wants to host the tournament and win. But fans say, first stop is morale.>>
> He should bring hope to China's soccer scene. It needs help.>> Lippi's first match will be the World Cup qualifier against Qatar in Kunming next month.