>> LeBron James attempting to compete with the ghost of Michael Jordan, on and off the hardwood. James, whose three MBA championship rings are still three shy of Jordan's, also chasing the Holy Grail of high tops, the Air Jordans, still dominant 13 years after their namesake retired. Nike taking the unusual move of bypassing retailers in the company's own retail store and releasing a select number of his new LeBron 14 sneakers, along with Air Zoom generation throwbacks from his rookie season, to the bidding site StockX for a seven day period.
Both coming with boxes made from the Cavs hardwood floor and replica championship rings. The move intended to create buzz by sending prices sky high, and so far looking like it may have worked. As of Sunday, the top bid for the LeBron 14s sitting at $3,100. The Retro Air Zooms at 8 grand.
The four-figure bids demonstrating the strengths of resellers and bidding sites like StockX, whose auction format can often help manufacturers bump up suggested retail prices. Whether Nike's move works in the long run remains to be seen, but wider retail release of both pairs of James' footwear, each set to sell for 175 bucks, is scheduled for later this month.