FIRST AIRED: January 25, 2017

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00:00:00
the Boston Celtics perhaps the NBA's most storied franchise now brought to you by General Electric the team on Wednesday is expected to announce a wide ranging sponsorship deal with G. E. that include the rights for the company's logo to appear on those historic green and white jerseys once worn by the likes of bill Russell in Larry Bird later Kevin Garnett and current star Isiah Thomas , ESPN first reporting the deal saying a financial terms are unknown but veggie E. will have a hand in tracking team data and analytics , do you last year having moved its corporate headquarters from Connecticut to Boston but before Celtic purists bemoaning the corporate intrusion remember that he was actually the third to have signed a corporate logo deal so far starting next season the Sacramento Kings will bow snack food giant blue diamond on their jerseys while the Philadelphia seventy Sixers will have a StubHub patch