This might just be the sound that woke up Xi Jinping this morning. Delegates used to getting freebies at the World Economic Forum, but the wife of Davos debutante Xi ] is getting really special treatment. The Chinese first lady receiving a music box similar to this one as a gift from the WEF chairman.
A company called Reuge has been making these seriously high-end music boxes for over 150 years. Some of the best pieces like this one go for as much as 1.5 million Euros. Meaning the wealthy crowd gathering doubles this week might just be the perfect market.
ntage, modern, huge, and tiny.
Inspired by movies from James Bond to Star Wars.
Chief Executive Kurt Kupper says Asian and Middle Eastern leaders are among the keenest buyers.>> Well, the clients are by definition in countries where gifting is still a culture and not a crime. So basically we talk about countries like the Middle East, we talk about Asia, Russia. And those countries where it's almost unpolite to come without a gift.
Pope Francis and Elton John among the celebrities who've been gifted a Reuge music box. And the company is targeting the ultra high-end market to differentiate from cheaper Chinese products.>> And clearly, we cannot do all the products we do in Switzerland at the price rate of an Asian production.
So, by definition we targeting rather people who want the ultimate in quality adding personal
The music is beautiful and some of the most modern Reuge boxes can charge your iPhone or make your morning coffee. But there just might be cheaper ways so getting those jobs done.