Yeah.>> Jay-Z's revolutionary, but struggling, music streaming service title has sold a chunk of itself to Sprint, bringing in some fresh cash. Sprint announcing Monday it will buy 33% of the company, and it's chief executive, Marcelo Claure, will join TIDAL's board. The artists who helped Jay-Z introduce TIDAL including Beyonce, Madonna, Kanye West, and Alicia Keys will continue to run the service.
TIDAL claims to have attracted more then 3 million subscribers, but music industry experts say those numbers are inflated. A Norwegian media report recently claiming, TIDAL has closer to 850,000 subscribers, still far fewer than Spotify's 40 million, or even Apple Music's 20 million. No details yet on how much Sprint paid for its stake, or how its customers will get access to TIDAL.
But securing content is clearly a goal for the fourth largest mobile outfit in the US. In its release today, Sprint emphasized the deal would give its 45 million customers quote, unlimited access to exclusive artist content not available anywhere else.