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>> Call it Friday night lights for the digital age. Streaming media sites scooping up rights to real life high school sports games, hoping to turn a profit off their small but passionate fan base. Reuters Media Correspondent Jessica Toonkel explains.>> What's driving it is live sports is where everyone wants to be, because that attracts eyeballs.
And no one can afford professional sports association rights anymore, so they're looking one tier down at high school sports, hoping that they can break into that market.>> Just this week, Washington DC based Monumental Sports Network whose parent company owns the NHL's Capitals, launching High School Hockey on its subscription based streaming service.
Time Warner's Bleacher Report posting high school athlete profiles on Facebook Live and Snapchat. And PlayOn! Sports already streaming high school games for 9.95 a month. Soon adding an e-ticket service, should you want to cheer on student athletes in person. Digital ticketing not a super sexy business, but a gold mine for advertisers once the site captures your email address and other key data.
PlayOn! estimating there's a total of $2 billion in untapped revenue from high school sports over all. With two and a half million events held each year, and more than 8 million athletes. And the hope of stumbling on to the next big thing.>> Bleacher Report, their whole focus is we want to identify the stars of tomorrow.
And, to that end, ESPN years ago when they did high school sports, one of the first games was with LeBron right before his whole career took off. So, they now own that footage and they can use that and monetize that as they wish.>> Of course for every LeBron James, there are countless faces who fade into oblivion, just flip through your high school year book.