>> Facebook feeling the heat again for its ads. The social media giant accused of letting companies such as Amazon and T-Mobile run job recruitment ads on its site, targeted only at younger users. And that is age discrimination according to the Communications Workers of America, who filed a class action lawsuit aiming to represent millions of job seekers aged 40 and over.
According to the suit, defendants Amazon, T-Mobile, and Cox Communications limited some ads to people younger than 38. Thereby, denying job opportunities to older workers and helping to keep them out of the workforce. Facebook itself is not named in the suit, but is accused of engaging in the same practice with its own job recruitment ads.
The lawsuit is the latest example of criticism leveled at Facebook for so called micro-targeting. A process that allows advertisers to choose who sees their ads based on age, interests, race, and even such characteristics as whether they dislike people based on race or religion. Last month, the company said it was temporarily disabling the ability of advertisers to exclude racial groups from their targeted audience.
And promise to do better at policing discriminatory practices. T-Mobile and Cox said they do not comment on litigation. Amazon said it has corrected some of its ads.