>> Hey, Google. Hey, Google. Hey, Google. The US tech behemoth is sending a loud message at tech show CES this week here in Las Vegas. Move over, Amazon Alexa. Google's Assistant will be your new digital butler. The barrage of ads and installations across the city is new for Google.
In previous years, it's kept low key. On the show floor, Google Assistant showed up in an army of new smart gadgets by big names like Sony, LG, and many others. Martin Valdez, from LG, showed us his latest wallpaper TV, which you can control with voice commands and use it to control other smart gadgets in the house like the lights.
>> If you're just now getting into the artificial intelligent, the AI, the home automation, and you wanna go with Google, LG has Google Assistant built in.>> Alexa users, on the other hand, have to download an app and connect the Echo to use it. Compare that to last year when Alexa was the darling, starring in both LG and Samsung's refrigerators at CES.
That's not to say she isn't still getting some good play. Chinese car company Byton got her riding in a flashy self-driving car. And Toyota said she'll be living in their dashboards soon. And the field is still wide open, says Reuters' tech correspondent Paresh Dave.>> Alexa commands about two-thirds of the US market for smart speakers.
Google's about 25% according to eMarketer. But there's a chance that those numbers could look very, very different at the end of this year, depending on what consumers prefer.>> The gloves are already off in the battle to be the supreme voice-activated valet. Amazon and Google gave such big discounts on their virtual assistant speakers over the holiday shopping season, analysts say they likely lost a few dollars per unit.
And even before that, Google cut off Amazon's Echo's shows' access to YouTube in retaliation for Amazon refusing to sell Google products on its platform.