>> Birkenstock, those comfy German sandals often associated with tree huggers, well if you wanna buy them through Amazon you might have to know how to spell them. A German court has ordered Amazon not to lure in shoppers to its site if they mistakenly search For Brikenstock, Birkenstok, Bierkenstock and some other variations in Google.
Birkenstock sought the injunction because it feared unsuspecting shoppers might buy low quality counterfeits through Amazon. The ruling is a win for the German sandal maker whose relations with Amazon have grown antagonistic over the years as it says the e-commerce giant failed to proactively prevent knockoff Birkenstocks that can go for $100 a pair from being sold on its platform.
And earlier this month Birkenstock said it would end the sales of its products over Amazon in Europe. Amazon has been grappling with counterfeits sold by third party sellers on its platform. Earlier this year, it said it was expanding a program to remove fake goods from its site. And have brands register their logos and intellectual property with Amazon, so it can take down listings and seller accounts when counterfeits are flagged.
For consumers it can be confusing to know if goods are real or fake, like these Apple ear buds, it says Apple at the top but reviews and customer Q & A suggest they may not be real. Some brands are taking it upon themselves to warn consumers not to buy Amazon, like RODE which sells microphones, it says on its website we have purchased counterfeit RODE products using fulfilled by Amazon.
Amazon in an email said it doesn't comment on court proceedings and prohibits the sale of fraudulent products.