t every squeak is created equal. And that's why Bark tests its products, including dozens of different squeaks, on the dogs in their New York City office. CEO Matt Meeker says if the dogs are happy, the human customers will keep ordering their monthly subscription service, called Bark Box, a package of all natural treats and toys designed in house and shipped to customers.
The 6 year old company has taken a bite out of the $69 billion pet industry and is now serving half a million dogs each month, proving that pets have not been left behind in today's delivery box economy. Which includes clothing ventures like Stitch Fix, and grocery startup, Blue Apron.
Both companies started selling their shares to the public earlier this year. With 500,000 subscribers, Bark finally became profitable earlier this year. And Meekers says it could go public in 2018. But it still faces stiff competition from rivals like PetPack, Pet Treater or PupBox, forcing BarkBox to, well, think outside the box by introducing a different theme every month.
This month's box is holiday inspired. It's called Dogsmas in the City. And each box comes with two toys, two treats and a chew. In it, you might find Norm the Nutcracker here, who's got double the fluff for dogs that like to destroy their toys, and the squeaky wish list, which has hidden squeakers.
>> We saw a lot more in the holiday season. And the better the theme and the better the offering, the better our sale, for sure.>> Meeker says, for now, their demographic is anyone with a dog happy to spend $21 per month for the basic BarkBox plan. And even though it's the owners who splurge.
It's often man's best friend who does the unwrapping.