FIRST AIRED: January 13, 2018

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>> Fancy taking selfies with one of the world's most poached animals, all from the comfort of your own home? Social enterprise Internet of Elephants has created an app Safari Central where you can do just that.>> It's an app that allows users to connect to animals in the wild, and we do this using augmented reality.
So we have digital versions of animals that are living currently in the wild. And people can take photos with them and then share them with their friends and, in the process, get to know a little bit more about the species.>> But its developers hope it will be used for more than just fun.
Conservationists imagine this interaction can help humans around the world care about endangered species like rockstar the pengalum.>> It's an awareness tool that has incredible value for endangered and protected species. And I think that's a key thing in terms of the feedback that we're getting is this awareness that's been generated via the app.
And that's very important to us.>> Stories and facts about the animals are part of the experience. And developers are able to tack how many times users click on the information tab to learn more. The social enterprise is also planning to release a game version of the app this year, similar to Pokemon Go.
The game will use GPS data of animals' movements and challenge players to find them in their own city.