>> The mega marble effect has made its way to yellow gold jewelry sales, with more Americans going for the class ic choice. I'm Renida Young in New York in the jewelry district. The World Gold Council said that there were more sales of yellow gold jewelry in the first quarter of the United States this year, than there were since 2009.
That's pretty remarkable given the fact that for the last 15 years, it's really been a trend of silver, white gold, and platinum jewelry. I talked to a few jewelers who told me they had seen as much as a 30% increase in sales during the first quarter of the year.
Now, when did it start? It actually started around the time Meghan Markle and Prince Harry got engaged in November. They started seeing more interest and purchases of yellow gold jewelry. Another trend people are picking up from the new Duke and Duchess of Sussex, is the center cut diamond, which was sourced from Botswana, the world's second largest producer of conflict free diamonds.
People are a little bit more conscientious about where their diamonds come from these days. Now the World Gold Council admits that there's definitely a trend of celebrities influencing jewelry sales. They found in a 2016 survey that about 22% of women who bought jewelry and luxury items, were influenced by magazines and other media.
While about 11% of the women, we're influenced directly by celebrities. And if anyone's wondering about Prince Harry's ring, he took the trendy choice of the last 15 years of so, platinum.