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>> Long before most of us grasped how tech giants use our data, Max Schrems was on the case. The Austrian was a law student aged just 23 when he first sued Facebook and won. And he's been fighting Mark Zuckerberg social network ever since, becoming the poster boy for data privacy.
Now, he's at it again with the Friday roll out of Europe's GDPR data law providing ammunition for fresh complaints.>> If you start your Facebook and you haven't agreed, it requires you to agree to it and the only way to really accept it. Otherwise, you cannot use your Facebook anymore.
Like you see I have my messages there, and I can't read them unless I agree.>> His targets, Facebook, Google, Instagram, and WhatsApp. His charge, forced consent.>> So GDPR actually has a very explicit thing that says your consent has to be really freely given so you have to have a yes or no option.
A lot of these companies now kinda force you to consent to the new privacy policy which is totally against the law.>> At Schrems's new not for profit NOYB, which stands for none of your business, they're feeling pretty confident. Schrems's previous successes include halting the transfer of European data to the US under safe harbor laws.
And with forced consent, he thinks they're onto another winner.>> Basically this business model of, you get a free service and you pay with your private information. That is something that GPR prohibits. I think the law is very clear on this issue. The companies just obviously violate it, try to kind of look the other way.
And I think it's probably gonna go down to penalties. To fall into my bed tonight and feel
ne.>> And the GDPR, penalties can reach 4% of global turnover, which could run to several billion dollars for these titans. Schrems says he'll file complaints with regulators in France, Belgium, Austria and Germany.
>> The law itself is not gonna change practice. That's the reason we have NOYB as an organization or why we kind of bring these cases is we have to make sure that these rights that we have on paper actually arrive on our cell phone, on our computer, on our laptop, whatever it is.
>> And the long term battle will be keeping an eye on those enforcers.>> I think that's gonna be one of the crucial elements. If there is a changing culture in the data production authorities to really take these powers or if they still kind of rather not touch companies.
>> Hey, keep on going.>> Thanks a lot.>> Never stop fighting. Thank you.