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And I think what we're doing today is not only have I not seen any company do anything like this. This takes a lot of courage, and as a public company, we're under criticism from our shareholders saying this is->> We're trying to make money here.>> Yeah.>> Should other companies do this kinda thing?
>> I can't speak for other companies but what I said to the shareholders is this is not an expense, this is an investment in our people, in our way of life, in our culture and our values.