FIRST AIRED: November 17, 2017

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Transcript

00:00:01
>> More than a half century after Audrey Hepburn starred in Breakfast at Tiffany's, the landmark New York jewelry store is making the film's title a reality. The newly opened Blue Box Cafe, reflective of the retailer's iconic gift box, offering lunch, tea and, yes, breakfast at Tiffany at it's flagship Fifth Avenue store.
00:00:22
The serene dining spot is hardly a sudden brainstorm. The high-end brand has been mulling the idea for years now prompted to action giving the reshaping of the retail landscape.>> I think with .com and being able to buy almost anything online from your or home, why would you come to a store?
00:00:41
Well, you come to a store to really be part of a bigger experience.>> As with Lululemon's yoga classes or Urban Outfitters in-store pizza joints, bricks and mortar businesses are having to up the ante in the phase of digital competition and shifting demographics says Reuters correspondent, Barbara Goldberg.
00:00:59
>> Particularly with millennials, they're not as interested in what has been really the Tiffany brand item, which was the solitaire engagement ring. They're not interested in traditional jewelry.>> But a Blue Box breakfast even if a bit pricey at $29 a person, may lure those for whom Audrey Hepburn's iconic French twist, pearls and little black dress are still considered classically hip.
00:01:21
The food's colorful display also tailor made for shoppers glued to their smartphones.>> I mean, I think that everything that we do these days has to be Instagrammable.>> And appealing to even the youngest Holly Golightly fan.