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A media blitz as Elon Musk rolls out one of his biggest ideas yet. The brand new Tesla semi taking to the stage in Los Angeles Thursday night. It's the bang Tesla needed just weeks after its worst financial quarter ever. And as Reuters' Alexandria Sage reports, the crowd certainly seemed to buy into the hype.
>> Behind me, you can see that people are jostling to get a picture of Elon Musk's Tesla Semi. This is the Big Rig, the Class 8 vehicle, that he says will drive 500 miles on a single charge that is much further than people were expecting in the industry.
Musk also said that the vehicle will be cheaper, 20% cheaper than a diesel vehicle. And of course, diesel is now what rules the highways.>> Musk says electric semi trucks are key to his company's push to shift the economy away from fossil fuels. Although that'll mean big investment in new factories, and a lot more spending than the $1 billion per quarter that Tesla's already pumping into a plant for its Model 3 sedans.
But this wasn't a night for overthinking the details, and ever the showman, Musk even manage to upstage the truck fans had flocked in to see.>> Tesla always like to put on a show and tonight it was no different. A roadster, a new Tesla roadster drove out the back of a semi truck.
And Elon Musk announced that yes, there will be a new roadster that will drive up to 250 miles per hour with an acceleration of 0 to 60 in less than two seconds.>> Musk didn't give an idea of what the new semi would cost or say how it would be made.
But experts are already warning it could proved to be an expensive distraction for Tesla if it can't compete with time-tested diesel rigs. America's fourth largest small freight company, Old Dominion, has already told Reuters they've opted out.