>> Taylor Swift on Tuesday proving she's the rare artist, who can defy the digital age. Her latest album Reputation smashing sales records in part by selling physical ones. The album bucking the streaming trend in its first week of release with over half a million copies sold on CD.
Those little, round disks many of us thought went the way of the flip-phone. That's the biggest week for a physical album since Adele's 25 in 2015. Hoping Reputation blasts to number one on the Billboard 200 chart, and become the biggest album debut of the year with more than 1.2 million total copies sold.
Among that figure, more than 700,000 were paid digital downloads, an impressive number, given that first week downloads were available only through iTunes in Swift's website. But most significant perhaps was her decision to keep reputation off all streaming services. Such as Spotify, where fans could have heard her songs for free.
Despite those sites' massive popularity, Swift proved her fans are willing to pay up to $15 a pop for her music.