>> The man of the hour, Congressman Beto O'Rourke.>>
>> As he knots a long-shot bid to unseat Republican Senator Ted Cruze in next year's elections, Texas Democrat Beto O'Rourke is drawing on the lessons from rock n' roll to bolster his chances.
>> The former punk rocker who played in a band that released its own records and booked its own tours, O'Rourke has taken that same do-it-yourself approach to politics, shaking as many hands as possible in town hall events across the state. I'm Andy Sullivan in Katy, Texas.>> If Democrats stand a chance at winning control of the Senate next year, they're gonna have to pick up a seat in a conservative state like Texas.
As unlikely as that seems, O’Rourke’s campaign tells me it’s not out of the question, in part because of Trump, who's a historically unpopular president. O'Rourke's running his unconventional campaign, hoping that Texans seem him as a viable alternative when it comes time to vote. O'Rourke is hoping to build grassroots’ support in conservative cities like Amarillo and Midland, as well as Democratic strongholds like Houston.
And there's some evidence he may be connecting. People in this Houston suburb standing in line for up to an hour to get their picture taken with him. O'Rourke is also counting on social media to spread the word. He gained notice before he entered the Senate race when he live streamed a 1,600 mile road trip from San Antonio to Washington with a Republican colleague in Congress, Will Hurd.
Taking questions from viewers and talking about everything from music to policy, now he's live streaming every campaign stop on Facebook and encouraging supporters to post pictures online.>> This is as honest and transparent as you can run a race in the United States of America today, and people become invested in this, this becomes their campaign.
>> He's also refused corporate donation since 2014, when he found that a $10,000 check from the sugar beet industry almost influenced his vote on farm legislation.>> But the thought crossed my mind, if I'm honest with you, why would I piss these guys off? If I don't have sugar beet industry in this community, it's in the scheme of the federal budget, and these are going to be consistent contributors to my campaign.
Now I probably wouldn't tell you a story if I had voted yes on the amendment, I ended up voting no. But afterwards, I just didn't feel right that I had even have the thought cross my mind.>> That could potentially put O'Rourke at a disadvantage as he tries to raise the tens of millions of dollars needed to compete in a big state like Texas.
Though so far he's keeping pace with Cruze.
>> His rock n' roll days may be behind him, but O'Rourke says he's still staying true to the ideals that drew him to music and politics.>> There's something about the way that we're running this campaign right now that feels punk rock in the best way.