FIRST AIRED: November 30, 2017

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Transcript

00:00:00
>> BMW's luxury lineup in the past heavily featured sporty sedans. But now consumers want more than just a sleek design from their luxury vehicles, forcing automakers to make some costly changes. Reuters Transportation Editor Joe White is at the LA Auto Show.>> Longer term, BMW executives plan to bring more electric vehicles to compete with Tesla.
00:00:22
They showed a prototype of one here at LA called the iVision. Other brands are pursuing the same strategies.>> Volvo also said it will engineer all its vehicles to rely on full or partial electric power starting in 2019. But in addition to focusing on electric, BMW and other automakers are also redesigning their luxury SUVs.
00:00:43
>> Here's the problem. Now, more than half of the market demand is for SUVs, and BMW didn't have enough. But now the company is retooling its product strategy, it's adding more capacity to build SUVs. And next year, BMW executives say their ratio of SUVs to cars will be much more in step with the market.
00:01:01
And they expect things to turn around.>> In recent years, large luxury SUVs have been a cash cow for automakers, with some models easily selling for as much as $100,000.