Pokemon GO says konichiwa. Finally touching down in Japan Friday morning. Creators Nintendo and Niantic bringing the record setting app to the country where the Pokemon franchise began 20 years ago. Japan is one of the world's largest gaming markets and after several days of rumors, it joined more than 30 countries around the world in chasing after virtual monsters in the real world.
Company officials apologized to Japanese players that had to wait two weeks after the game was first released in Australia, wrapping in a warning after news of criminals preying on players in the US.>> We wanted to build a game that was true to the spirit of the original Pokemon game.
A child outside capturing insects in the wilderness. When you go out to play, keep your head up, look around, enjoy the world around you and be safe.>> Also on Friday, a formal announcement that McDonalds Japan is on board as the game's first corporate sponsor. Nearly 3,000 of its restaurants serving as game locations where players can power up or battle over a turf.
Nintendo shares were up around 4% in early Tokyo trade with McDonalds spiking as high as 7%. The Golden Arches adding its own very Japanese comment, we will call on players not to become a bother to customers who are eating.