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COMING UP:Share Opener Variant 2



From the howling Chewbacca mom to behind the scenes of your favorite shows, Facebook Live videos are crafted by everyone from average consumers to major media companies, Reuters included. Reuters media columnist, Jennifer Saba, explains.>> What Facebook is trying to become is a place to watch a video, basically your television set.
So they introduced Facebook Live recently, which is exactly that. It's live video as it's happening. They are trying to place advertising against it. They're going against TV ad dollars, and they're hoping that brands will shift some of their dollars to Facebook.>> Mark Zuckerberg, however, not in the game alone.
Rival Twitter has Periscope, and just this week, signed live streaming deals with Major League Baseball and the NBA after securing rights to Thursday night football games from the NFL for a reported $10 million. But Saba thinks theirs may be a tougher sell.>> The question with Twitter is how this works in practice.
Like I'm not quite sure how you would watch a full football game
Twitter.>> A thornier question may be its use in capturing crimes or graphic images. The recent shooting of a black man by a white police officer in Minnesota was streamed live on Facebook by the victim's girlfriend.
>> It's out of their control in some ways in how people use this media. People start using Twitter and Facebook to voice dissension or what have you. They have to straddle a fine line. Do they allow this to happen? Is it advertiser friendly? So you see both those companies struggling with these issues.
>> Snapchat, too, already a threat, adding live video chats to a daily user base that already surpasses Twitter's.