>> The world's largest chain of fried chicken restaurants on the defensive over the use of antibiotics in its products. Reuters reporting exclusively that KFC has been targeted by the Natural Resources Defense Council, an advocacy group that's pressuring the brand through a new campaign. Reuters correspondent Lisa Baertlein.>> This is important because the use of human antibiotics in agriculture has a impact on the increase in dangerous superbugs that are these infections that are antibiotic-resistant.
>> Some of KFC's fiercest competitors are already phasing out chicken raised with human antibiotics. They include McDonald's and Chick-fil-A. Chipotle and Panera Bread have lured coveted younger and wealthier customers by going antibiotic-free. For now, KFC is sticking with the status quo.>> KFC said it will comply with some guidance from the FDA on the use of antibiotics.
But that guidance leaves a lot of room for loopholes, which allows for the routine use of antibiotics in chicken.>> If advocacy groups can't change the minds of execs at KFC, perhaps customers and shareholders can. KFC is owned by Yum Brands, also home of Taco Bell and Pizza Hut.
And shareholders Monday launched a campaign of their own to force the switch.