>> Summer music festivals. Multi-day extravaganzas that pull in more than 30 million people a year in the US alone. Now the folks who do stand up comedy want a piece of that action.>> Wait, what?>> Comedy Central announcing it's new Colossal Clusterfest, a three day summer festival that's a mash up of music and presumably big laughs.
To be headlined by someone you definitely won't see at Lollapalooza, Jerry Seinfeld.>> Yeah, I don't know what any of this is.>> Clusterfest also featuring comedians Kevin Hart, Sarah Silverman and the stars of Comedy Central's hit series, Broad City. As well as a special section devoted to the dudes from South Park.
Network president, Kent Alterman, explaining it's time outdoor festivals catch up with the broader tastes of their audiences.>> In the past, in my generation growing up, the biggest identifier of someone's personal identity was music and musicians. And, over the last decade or so, it's transitioned to comedy.
So if you ask someone from the millennial generation, what helps them sort of symbolize their identity more? Between school affiliations, sports affiliation, religion, music, comedy. Comedy is number one.>> But music will still play a part. With rapper Ice Cube and indie pop duo Tegan and Sara among the acts.
Festival dates are June 2nd through 4th in San Francisco. The only thing perhaps not so funny about it is the ticket price. Which runs from $200 to $600 a pop.>> See you at Clusterfest.