>> Simple is the new smart at this years Mobile World Congress. Nokia reintroducing its iconic 3310, the world's most popular phone in the year 2000. It doesn't do much more than it did back then, but the 22 hours of talk time was still enough to steal the show.
>> No I think it's a very, very smart move by the Nokia guys, to get their brand front and center and back in people's hands. Because this is such a nostalgic product. It's a device that, for many people, it was the first phone they had.>> Normally, it's Samsung that dominates attention.
But the recall of it's Note 7 means it has no key device this year. Leaving a gap others are desperate to fill.>> Our expectation's, we don't wanna be too, get them too high, but we're very optimistic that there's a lot of attention on the LG at this show.
>> Some are pushing the high-end of the market higher still. Sony bringing the event to a standstill with its Xperia XZ premium. The camera shoots up to 960 frames a second. Sony says, it's four times slower than any other device on the market. It means, mundane things like this, are transformed into dramatic events.
>> The device is also the world's first smartphone with a 4K HDR display, underlining the importance of video in the mobile sphere.
None of that's available on the 3310, of course. But how many premium devices, have a battery that can last up to one month?