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looking for a cheap tablet Amazon's got fire for you at forty nine ninety nine even continent six pack I thought I'd get one free I've already talked to some customers and people were certainly want to get them there and we think will be a very gifted product a holiday that and we've done a six pack of the new fire I'm drinking wine he leaned can predict when unlike the usual hype now product launch we're used to seeing in Silicon Valley Amazon today right here at the house , fire TV , she devised into every room of , and drive that traffic to the services that they provide which is instant video with you there membership program Amazon even told us today that they're selling these products at cost and that there's very little margin to me out of , if the polar opposite strategy from the market leader but it won Amazon hopes will give it more windows into our home