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00:00:01
>> The latest Star Wars epic Rogue One digitally resurrects Peter Cushing who died more than 20 years ago, and shows a young, virtual Carrie Fisher. That may be a treat for fans, but it has celebrities speed dialing their lawyers. What they need to know? How and when can their images be used after they've gone to the big movie set in the sky.
00:00:22
Reuters correspondent Jill Serjeant.>> Technology's improved so much over the last 20 years that, really, it's becoming more and more possible to, really, recreate a celebrity on film, or in television, and create a very special likeness. Because of that, celebrities are getting worried about how they might be recreated in the future.
00:00:44
And how their image might be used. It's not just a question of money anymore.>> Robin Williams, who committed suicide in 2014, had banned any use of his image for commercial means until 2039, according to court documents. He also blocked anyone from digitally inserting him into a movie or TV scene, or using a hologram, as was done with rapper Tupac Shakur at the Coachella music festival in 2012, 16 years after his murder.
00:01:13
CMG Worldwide, an agency representing celebrity estates, told Reuters that several of their clients are in active negotiations over portraying themselves or their loved ones through computer generated imagery, known as CGI.>> The things we've heard about are people saying they don't want to be, their image to be used in any connection with sex, or violence, or perhaps alcohol.
00:01:38
Some people don't want themselves to be promoted as a supporter of marijuana, or in a commercial for marijuana, or perhaps in a movie, and politics also, I think, is an issue.>> Fisher's sudden death has also left fans asking if she could live on as Princess Leia beyond next year's Episode 8, which she had finished filming.
00:01:59
A Disney spokeswoman declined to comment. California is one of a number of states requiring film makers to obtain permission from a celebrity's estate to use any likeness of their image, voice, or intellectual property after they die. But as technology becomes more life-like, the actors union is now lobbying for all states to enact similar laws.