>> A risky jump for Mario into mobile gaming. Super Mario Run bounding onto the iPhone app store, Thursday as Nintendo banks on nostalgia to drive what it hopes will be its next smartphone phenomenon after Pokemon Go. But unlike top phone games which are free to play, but charge for power ups, Nintendo's asking for $10 if users play beyond the first few levels and that's a pretty big ask for a phone game.
Analysts only expect Mario to make around half of the $143 million that Pokemon Go made in its first month and there's more at stake here for Nintendo, because it exclusively developed the game itself. That means more money if it's a hit, but a bigger loss if it flops.
Gaming experts say, Mario's mobile fate lies in the opinion of the Nintendo faithful, but there's already negative chatter from fans about the game's requirements for users to be constantly online. A potentially frustrating hurdle in countries of spotty coverage like Nintendo's largest market, North America.