FIRST AIRED: December 15, 2016

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Transcript

00:00:00
>>
APPLAUSE
>> A risky jump for Mario into mobile gaming. Super Mario Run bounding into the iPhone App Store Thursday as Nintendo banks on nostalgia to drive what it hopes will be it's next smartphone phenomenon after Pokémon Go. But unlike top phone games which are free to play but charge for power-ups, Nintendo's asking for $10 if users play beyond the first few levels.
00:00:24
And that's a pretty big ask for a phone game. Reuters' Makiko Yamazaki explains what Nintendo's got riding on the gamble.>> Nintendo's current console, Wii U has flopped and a lot of people are shifting from console to mobile because this is the first series push for Nintendo on mobile.
00:00:47
A successive failure will determine what Nintendo would do next. So Nintendo is trying to release two more mobile games by March next year and beyond that would depend on the success of Super Mario Run or upcoming titles.>> Analysts only expect Mario to make around half of the $143 million that Pokemon GO made in its first month, and there's more at stake here for Nintendo, because it exclusively developed the game itself.
00:01:18
That means, more money if it's a hit, but a bigger loss if it flops. Gaming expert say because of the price, Mario's initial success lies with the Nintendo faithful. But the character's pop icon status gives it blockbuster potential.>> I would say that Nintendo has such strong characters that appeal to everyone.
00:01:40
So the characters are strong enough to attract that many users.>> But there's already negative chatter from bands about the game's requirements for users to be constantly online. A potentially frustrating hurdle in countries with spotty coverage, like Nintendo's largest market North America.