>> Think Christmas, and many in Britain think sherry. Whether they like it or not.>> I've got this connotation that sherry is about my grandmother, hiding a cheap bottle under the sink. And she'd have a little nip at the end of the day when no one was looking.
But it seems even grandmas stopped drinking the stuff. Sales of the Christmas tipple have more than halved over the last decade. Triggering a campaign to save Santa's sherry. Lesson one, it doesn't have to be sweet. Lesson two. Even the sweet stuff we've been drinking all wrong.
>> Surprisingly, and what should be quite good for British consumers. Fish and chips is the perfect match for sherry. Because you have the saltiness of the chips and the fish and the batter. And also vinegar that you put on it. And you've got the slightly yeasty, salty note of a Fino or a Manzanilla.
And it's like being by the sea.>> If you're really going to do it properly, then sherry should be poured using a venenthia. This bar in London. One of those trying to give it a new name.>> Actually the best thing for sherry would be to lose the name, sherry.
And maybe just call it Amontillado. Call it the different styles, Fino, Manzanilla.>> And just be known for that.>> Some won't need convincing.>> I like it cold. Especially in the summer. You can have a lovely cold glass of sherry. It's a really amazing aperitif.>> Others will be a lost cause, even at Christmas.
>> Well I got involved, I've tried it. But it's not for me.>> And then of course, there's Santa himself. Who might not like sharing.