FIRST AIRED: December 19, 2017

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00:00:01
>> A sudden marketing offensive by Facebook in Germany comes as the social media titan faces fierce resistance from the government and German culture itself. Reuters' Emma Thomasson is in Berlin, where posters like these are popping up all over the city.>> This advertising campaign in Germany is really unusual for Facebook.
00:00:20
Historically, they don't do this kind of advertising. The Facebook campaign has been really focused on the kind of criticism that Facebook has faced in Germany about privacy, about data protection. This one behind me is about people seeing too many videos that they don't really wanna see on their Facebook feed.
00:00:38
And Facebook has then responded to the questions or criticisms that are raised by the individuals in the campaign. And they try to challenge some of these what they call myths about Facebook.>> About 41% of Germans are active on Facebook. That might seem like a lot, but compare it to France where it's 56% or Britain and the US where it's in the mid 60s.
00:01:00
And the numbers are getting worse. According to one study, use by teenagers has dropped 43% in the last three years. Privacy and trust issues are a big part of it. A cultural sensitivity that dates back to the East German police state, and before that, Hitler's Gestapo. There's also another growing concern.
00:01:21
>> In the last few years, the far right movement has been particularly active on social media. But because of that it has also encouraged the German parliament to pass a law clamping down on hate speech on social media. And that has actually been called the the Facebook Law in Germany.
00:01:36
>> In an unrelated legal hurdle, German regulators on Tuesday accused the Silicon Valley company using its market position and misusing personal data. Facebook has called the claim inaccurate.