>> Despite suffering a nasty crash in the first downhill of the World Cup season, business is looking up for American speed queen, Lindsey Vonn, who unveiled a new signature line of winter gear for sportswear giant Under Armour. Reuters editor in charge of sports, Steve Keating.>> The collection could propel Vonn into another endorsement stratosphere, even among her Under Armour stablemates that include NBA star Steph Curry and golfer Jordan Spieth.
The most successful women's skier of all time, Vonn has scaled nearly every mountain there is to scale in the World Cup, and now seems poised to challenge the likes of Maria Sharapova and Serena Williams for top earner honors. With a portfolio of sponsors that includes Red Bull and Head Skis, Vonn is a marketer's dream.
A winner, an all-American girl with an edge in an edgy sport, marketers tell Reuters that Vonn ticks all the boxes.>> The 33-year-old has amassed a record 77 victories, and was ranked as the third highest earning athlete at the 2010 Vancouver Olympics. But on her way up, she has suffered multiple broken bones, surgeries, and grueling rehabilitations that have kept her from competing in Sochi in 2014.
>> I understand the risk. I understand that I'm putting my life at risk every time I'm skiing down the mountain, but I love what I do, I love skiing. I love being out on the mountain. It makes me smile every time I'm in the starting gate. And if something bad happens, then that's life, that's the way it's meant to be.
>> Now she's gearing up for another challenge the 2018 Winter Olympics in PyeongChang. Her biggest rival will likely be her own teammate, 22 year old American skier, Mikaela Shiffrin, who recently grabbed her 33rd World Cup.