FIRST AIRED: February 15, 2018

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00:00:00
>> More than a decade after its launch, Facebook is giving users more control over their faces. The social media giant announced Tuesday, it will use a facial recognition feature to notify users when any photo of them is uploaded to the site. Reuters tech report David Ingram, is in San Francisco.
00:00:19
>> And so, this is designed to give people a little more control over their image. And how their photos and the images of their face are being spread on Facebook. You have to opt into this, which means that Facebook is going to have a digital template of what your face looks like.
00:00:35
>> Facebook creates the facial template by analyzing pixels from current user photos. It's the same technology currently employed to suggest who to tag in a photo. The difference being that new feature alerts users to any photo of them regardless of whether they've been tagged or not.>> And that notification will tell you hey, a photo of you has been uploaded to Facebook.
00:00:55
Here's where you can go to see it, and here's what you can do if you like it or if you don't like it. You could tag yourself, you could not tag yourself, you could give the person feedback.>> While privacy issues may be a concern for some, one key benefit of the feature is it should help reduce hijacked or fake accounts.