FIRST AIRED: June 15, 2018

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>> Canada Goose is one of the rare warm your heart stories in the retail world right now, even if it's leaving a gaping hole in consumer wallets. Demand for the company's $900 winter parkas was so strong this cold season that it could barely supply enough coats to customers flooding its retail and online stores.
>> I'm Conway Giddens in New York. Sales at Canada Goose doubled in the January to March period and with that came a pleasant surprise, a quarterly profit. Now, investors who were already in love with the stock since its IPO over a year ago are now head over heels, the stock surging as much as 30% in Friday trade to a record high.
>> The secret to Canada Goose's success? Customers want their jackets so bad that the company is increasingly cutting out the middle man and selling directly to consumers, which means it can avoid dealing with troubled retailers and, at the same time, get to keep more of the profits. The company is doing so well, it is setting up operations in China and Hong Kong, bringing more manufacturing in house, planning to open three new stores in North America and seven stores around the world, with plans to eventually have 20 global store locations by 2020.