FIRST AIRED: June 8, 2018

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00:00:00
>> For fashion workers in the Balkans business has never been better. And while the region has long been making clothes for affordable brands, it's luxury labels that have increasingly looking east as they struggle to keep up with demand. The high end fashion sector is expected to grow by up to 5% this year out pacing fashion as a whole.
00:00:18
And countries like Bulgaria and Romania are quietly establishing a foothold in the markets. Reuters' correspondent Michael Kahn is following the story.>> It's the Instagram age where people want something continuously new. Places like Italy and France, it's harder to find workers, they're more expensive. Places like Bulgaria and Romania have had a long tradition of sewing and manufacturing.
00:00:41
>> Top fashion houses have experimented with manufacturing abroad in the past, but often only for more basic garments. But labels like Hugo Boss and Versace are now expanding their orders so their products can hit the shelves faster. And factories like these are investing in specialized machines to take on the workload.
00:00:59
But not all brands are as transparent about their suppliers.>> When they're manufacturing out of Italy or France or England, they tend to not want to make it very public. When people go into a shop in Paris or London, they expect or they think that it's made by Italian craftsmen or French craftsmen.
00:01:18
When in fact it may be made by similarly skilled people but in a place like Bulgaria or Romania.>> Clothing exports in the Balkans are dropping from their record highs, but suppliers are hoping a new wave of demand from high end clients could help boost their output.