>> It's officially gone. Apple announcing Wednesday it's removed the earphone jack and is herding us into the wireless earbud era. Why?>> Courage. The courage to move on, do something new that betters all of us.>> Might take some courage to buy them. Apple's new wireless ear buds don't come with the phone and will set you back $159.
But for those of us not ready for change, Apple will include earphones that plug into the port you use to connect and charge your phone, and it's throwing in an adapter so you can keep using your old headphones. Other updates to the new iPhone 7 unveiled Wednesday include water resistance with an improved camera, better speakers, and longer battery life.
So how did the event stack up? Reuters reporter, Julia Love.>> There were a lot of bells and whistles this time. The event began with Tim Cook doing a Carpool Karaoke segment and ended with a flashy performance by Sia. But it did feel like at the end of the day, there wasn't a whole lot of substantial change to the product line.
>> Possibly taking away some of the suspense, a lot of leaks online of the iPhone 7's new specs. And an hour before the event Wednesday, Amazon even accidentally releasing its specialized page for iPhone 7 accessories, later to replace it with a picture of a dog. Apple is in big need of a hit product as its sales of the iPhone has slumped in the last two quarters, with big drops in China, its most important growth market.
But some analysts worry consumers may hold out for the ten year anniversary iPhone 8 in hopes of a big revamp. Eight is also a number representing wealth in China. Meanwhile, there was little enthusiasm on Wall Street Wednesday, where Apple shares barely budged. Instead, Nintendo shares that trade in the US soared nearly 30%, thanks to announcements about Super Mario Run launching on the Apple App Store and Pokemon Go getting a run on the Apple Watch.