>> Thursday night's NFL matchup between the New York Jets and the Buffalo Bills will test Twitter's big plans to turn itself around. It's the first of ten games that the social media company will stream live under a deal signed with the NFL in April for $10 million. For consumers, there's no pay TV subscription required and a Tweeter account isn't either.
Reuters' Correspondent, Yasmeen Abutaleb.>> This is very important for Twitter. They're struggling to grow their user base. They're falling behind other social platforms. So this allows them to expand the brand. They're trying to make a huge push into video. People obviously want to watch video from their TVs.
So this is an important deal for them.>> At the same time, Twitter is making a gamble on television more generally, Wednesday it announced a new set-top box app for Apple TV, Amazon Fire TV, and Microsoft's Xbox. The app's success and the NFL deal are part of CEO Jack Dorsey's strategy to move deeper into live video, as investors have flocked from the stock in recent months.