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>> He wouldn't have harmed that many students with a knife.>>
>> The passion displayed by the survivors of the Florida high school shooting has caught the attention of some of America's biggest retailers. Kroger, the largest US supermarket chain, announced Thursday it will no longer sell guns to anyone under the age of 21 at its Fred Meyer locations.
Walmart, the retail behemoth, made a similar move both following on the heels of Dick's Sporting Goods. Dick's is permanently stopping the sale of assault style rifles in all its stores and won't sell any firearms to anyone under the age of 21 regardless of local laws. Telling survivors in an open letter posted on the company's website, quote, we have heard you.
The nation has heard you. Reuters breaking news editor Rob Cox.>> These are huge measures, they're basically taking a step ahead of Congress, ahead of legislators and saying that these are the right steps to reduce gun violence in the country. It's really more the impact of the message.
It's now said look, despite the fact that this could unnerve a certain percentage of it's customers, it's the right thing to do.>> Businesses from rental car companies to airlines to financial products like credit cards and insurance have responded to the #NEVERAGAIN campaign by cutting ties with the National Rifle Association.
Dicks is going even further, urging all elected officials to come up with quote, common sense, gun reform.>> This isn't that different than what we saw most recently with marriage equality if you think about it. In many respects, companies, Wall Street firms, they were far ahead in saying, we accept.
We're going to offer benefits to spouses, even if they are in the same sex. This was the kind of thing they did way before state legislators or even the Supreme Court weighed in on the issue of marriage equality.>> And when it comes to school shootings, the list is growing of companies that have decided this time, thoughts and prayers are not enough.