FIRST AIRED: March 10, 2018

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>> Ahead of its time, loser of a format war. A bad idea and a game so bad that Atari reportedly buried thousands in the desert. These are some of the hundreds of famous product fiascos on display at the Museum of Failure, a new exhibition in Hollywood, a town known for its own share of flops.
As innovation evolves into irrelevance, these items offer a glimpse back at how companies try to anticipate, or catch up, to rapidly changing consumer behaviors.>> I really enjoy when I see people actually immerse themselves into the different objects at the museum, and then when I leave saying, I got a new perspective on failure, it's not that frightening.
>> Many of these failed innovations proceed great success. Take the Apple Newton, the first handheld smart device and predecessor of the palm pilot and eventually the smart phone. And then there's the laser disc, which came before the DVD frenzy. And perhaps some of the more recent failures, might help predict the gadgets of the future.