FIRST AIRED: March 7, 2018

Nice work! Enjoy the show!

×

You’re busy. We get it.

Stay on top of the news with our Editor’s Picks newsletter.

US Edition
Intl. Edition
Unsubscribe at any time. One click, it’s gone.

Thanks for signing up!

×

Transcript

00:00:00
>> It feels absolutely amazing to have a Barbie created in my likeness.>> British boxing champ Nicola Adams unveiling her new toy, a Barbie doll complete with Adams' distinctive hairstyle and boxing gloves that can pack a punch. The Olympic gold medalist doll is one of 14 new Barbies in a Shero series launched to coincide with International Women's day on March 8.
00:00:22
>> Let's see the bracelet.>> The other additions include the director of Wonder Woman, Patty Jenkins and US snowboarder Chloe Kim who just won gold at the Winter Olympics.>> Now more than ever, it's really important to have strong, powerful role models, especially for the younger generation growing up.
00:00:39
And International Woman's Day, I think really represents that, you get to see powerful women doing different jobs, different spots. And it really shows the younger generation what they can actually achieve.>> The iconic doll has undergone a major makeover in recent years. After parents and feminists began to criticize the impossibly bursty and narrow-waisted doll for setting an unrealistic body image for younger girls.
00:01:04
>> Toymaker Mattel included American fencer Ibtihaj Muhammad into their Sheros collection last year, making her the first Hijab-wearing Barbie. And in 2016, petite, tall, and curvy barbies along with a range of different skin tones were added to their production. While the Nicola Adams doll appears to reflect Barbie's super slim silhouette rather than her muscular physique.
00:01:24
Barbie's general manager says that the toymaker is committed to shining a light on empowering role models to remind young girls that they can be anything.