>> It feels absolutely amazing to have a Barbie created in my likeness.>> British boxing champ Nicola Adams unveiling her new toy, a Barbie doll complete with Adams' distinctive hairstyle and boxing gloves that can pack a punch. The Olympic gold medalist doll is one of 14 new Barbies in a Shero series launched to coincide with International Women's day on March 8.
>> Let's see the bracelet.>> The other additions include the director of Wonder Woman, Patty Jenkins and US snowboarder Chloe Kim who just won gold at the Winter Olympics.>> Now more than ever, it's really important to have strong, powerful role models, especially for the younger generation growing up.
And International Woman's Day, I think really represents that, you get to see powerful women doing different jobs, different spots. And it really shows the younger generation what they can actually achieve.>> The iconic doll has undergone a major makeover in recent years. After parents and feminists began to criticize the impossibly bursty and narrow-waisted doll for setting an unrealistic body image for younger girls.
>> Toymaker Mattel included American fencer Ibtihaj Muhammad into their Sheros collection last year, making her the first Hijab-wearing Barbie. And in 2016, petite, tall, and curvy barbies along with a range of different skin tones were added to their production. While the Nicola Adams doll appears to reflect Barbie's super slim silhouette rather than her muscular physique.
Barbie's general manager says that the toymaker is committed to shining a light on empowering role models to remind young girls that they can be anything.