>> Facebook Wednesday revealing a rare glimpse into how its newsfeed displays content but stopping far short of sharing its secret sauce. CEO Mark Zuckerberg was left in damage control mode last month after a news report alleging liberal political bias in his trending topics feature. The social media giant denied the report and responded by sharing how trending topics works after Republicans on Capitol Hill demanded answers.
Reuters Tech Editor, Jonathan Weber.>> That incident has prompted them to recognize that they need to be a little more communicative about some of these things. There's a huge trust aspect to Facebook. That you feel that what they're doing is kind of on the up-and-up and you're not being manipulated.
And so they very much want to kind of retain that sense of the brand.>> So, how does newsfeed work? The social media giant saying posts from family and friends rank first followed by informative content like views and recipes, with entertaining content ranking third.>> They didn't say a whole lot, but the fact they they said anything at all is sort of shift in itself.
And I think that the more transparency we get out of these companies about how these services actually operate, the better and that will enable people to make choices about what they use and why.>> Facebook also finds itself fending off criticism that it's a virtual echo chamber. An exec telling Reuters the newsfeed team tries to help users find new pages to follow to diversify what they see.