>> The deadly crash of a Telsa model S cruising on auto pilot in May, has left the tech world asking how the accident could have been prevented. It even prompted an FCC investigation into whether the electric car maker should have disclosed the crash to investors. But for investors, they're poised to funnel billions into funding the solution.
While the Model S's semi autonomous mode relies on a combination of cameras and radar technology, what's not included is a technology some argue could have made the difference. LIDAR. Reuters' tech correspondent Alexandria Sage.>> This is a laser based technology where laser waves are sent out from the car, bounce off of objects and then send waves back to the car.
And that information then is quickly processed and the car makes the decision to turn, to stop.>> Google's self driving car which is not yet available to consumers features Lidar. But Google's Lidar, the first version of the technology, costs $75,000. With investors now pouring cash into Lidar's development, that price tag could come down.
>> Now obviously, you can't add that cost to a car in the market today. Slowly, but surely, the price of LIDAR is plummeting as well as the size. You can have LIDAR in a few years, the size of a cigarette lighter. We're not going to see this on the market yet until the price comes down and the size comes down.
>> Making LIDAR cost effective is especially attractive to more traditional car-makers, who are experimenting more tentatively with automatic driving systems than Silicon Valley, who are trying to incorporate LIDAR even before May's deadly crash.