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the gap is breaking up the clothing retailer announced plans Thursday to spin off its money making brand Old Navy into a separate publicly traded company the remaining brands that were under the gap Inc umbrella including its namesake stores banana Republic and Athleta will be separated into another company by next year I'm come again sending your nails with sent shares of gap exploring investors are happy that the company is finally going to pay more attention to its name brand store which has been losing market share year after year especially to H. and M. and Zara will cater to consumers who are looking for better quality at cheaper prices as part of the reorganization gap is going to close half of its specialty stores over the next two years gap has tried to spruce up its image by modernizing stores and even opening up this mega store in New York city's Times Square but efforts have failed to catch on in the crucial holiday shopping quarter company wide sales dropped one percent which was far worse than Wall Street expected the company expects the first half of this year to be even more challenging