>> The unofficial start of the holiday shopping season is in full swing Saturday with shops swamped with those looking for good deals or things you plug in.>> We came for a 43 inch TV thats like $130.>> Things you put on.>> The dresses that we bought for her, they were 80 bucks and we got some for 7, 12.
>> And everything in between. Thanks to a solid economy and a low unemployment rate, shoppers are in a mood to buy. MasterCard spending pulse tallying up the early figures, predicting more than $23 billion spent on Black Friday alone which would surpass last year's total. Reuter's Melissa Farris is at the Westfield World Trade Center Mall in New York City.
>> I spoke with one woman who flew here to New York City from Belfast. She's only here for five days with three other friends and they plan to spend a total of $11,000. That's at places like Macy's, Victoria Secret, Kohl's, TJMaxx, JC Penney.>> Those scared off by rainy weather in the west, frigid temperatures in the northeast, and long lines everywhere.
>> I know I hate it.>> Let their fingers do the shopping. A record $6.22 billion was spent online Black Friday with one day sales from smartphones cracking the $2 billion mark for the first time in history according to data compiled by Adobe Analytics. But some of those sales are going right back to traditional retailers who have stepped up their online game this year.
Like Target's drive up, consumers make the purchase using the Target app, drive by the store, and an employee brings out the order. No standing in line, no looking for a parking spot. Focus now turns to the hype around cyber Monday to further drive total holiday sales toward the $720 billion figure predicted by the National Retail Federation.