>> For Owen Mulaudzi, life on his small South African farm has recently got easier and that's thanks, he says, to the award winning Khula app, touted by its founders as an African solution to African problems.>> Khula app I no longer worry about the transport, I no longer worry about the access to market and then with the Khula app I am in the position to track my records more accurately
>> The aim of the app is to connect small scale farmers, such as Mulaudzi with supermarkets, who can order fresh, organic vegetables straight from the ground and have them delivered to their door. It was created by entrepreneurs, Karidas Tshintsholo and Matthew Piper.>> We thought if you could find a way to commercialize all those emerging farmers, it would have huge implications on employment and basically huge implications on the economic growth of the continent as a whole.
>> They say the app allows supermarkets to take a role in empowering farmers and notable clients include the Pick n Pay and the Michael Angelo Hotel and Sandton Convention Centre in Johannesburg. Through charging a small percentage on each transaction as well as a fee for managing the logistics, Khula has generated half a million Rand in its first three months.
Over 600 farmers use the app and the co-founders plan to expand to other parts of the continent as well as emerging markets such as Brazil and India.