FIRST AIRED: November 16, 2018

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00:00:01
>> The US Food and Drug administration announcing Thursday sweeping new restrictions on flavored e-cigarrettes as use among teens skyrockets. Data released Thursday showed a near 80% increase in high schoolers vaping since last year and a 50% rise among middle schoolers. The startling data prompting the FDA to propose restrictions on the sale of sweet-flavored e-cigarettes for most traditional retail outlets like convenience stores, making those enticing flavors harder for teens to buy.
00:00:33
Reuter's correspondent Chris Kirkham is on the story.>> So the FDA says they're gonna be closely monitoring teen usage, and if it doesn't go downm they said they may look at a wider flavor ban.>> For the time being, tobacco, mint and menthol e-cigarette flavors can still be sold as usual.
00:00:51
But sweet flavored varieties will only be available at age restricted stores or through websites that use age verification checks.>> And a lot of the anti-tobacco groups, and a lot of public health groups that are concerned about teenage use of this are definitely watching closely to see if really these online age verification processes can work.
00:01:14
Teenagers are pretty crafty when they wanna get their hands on something that they like and that adults tell them they shouldn't be using.>> Anticipating the FDA's annoucement, JUUL said this week, it would stop selling popular flavors like mango, and cucumber in stores.>> JUUL has the most to lose here, they've really rocketed it up in terms of market share over the last year.
00:01:36
If these measures are effective in reducing kids, and it turns out that kids were a huge part of JUUL's market, they could see some declines in business.>> The FDA also targeting menthol cigarettes and flavored cigars, two tobacco products that disporportionally harm African Americans. It's said, it would seek to ban both of those products.