>> Ladies and gentlemen, the Pink Legacy Diamond.>> At just under 19 carats, the Pink Legacy is considered a work of art, it's graded vivid, the highest rating for pink diamond's color. And experts say most pink diamonds of this quality usually weigh less than one carat. That makes the pink legacy all the more enticing for collectors.
>> This stone is for me the Leonardo da Vinci of the diamonds.>> A fierce auction was held in Geneva on Tuesday where buyers from around the world put in their bids for the jewel. The winning bid broke world records at a cool $50 million.>> Sold for you, sir.
>> That sale went to American jeweller brand, Harry Winston. The company quickly renamed the diamond, The Winston Pink Legacy and plans to add it to its collection of rare jewels.>> They have a few diamonds, there are a few other pink diamonds in the world, 4 carat, 5 carat, 6 carat, but a 19 carat diamond of this quality is extremely rare.
As a result, you saw the price tonight, $50 million.